Sport is the biggest cultural activity on the planet. Its most valuable commercial asset has always been its social impact. It just needed a price tag.
Scoreboard makes sports assets easier to sponsor, easier to invest in, and easier to regulate—by making its most valuable commercial asset of social impact measurable, auditable, and monetisable.
Governing bodies and governments are embedding social impact, governance, and reporting into participation, licensing, and event delivery—turning impact from a “nice to have” into a compliance requirement.
Brands, fans, and communities now demand measurable social outcomes—education, inclusion, workforce development, community legacy, and environmental impact reduction—rather than generic purpose messaging.
Institutional and strategic investors require investment-grade social impact infrastructure: comparable data, credible governance, and clear linkage between impact performance and asset value.
The sports ecosystem is changing. Commercially, capital is rotating away from vice sponsorship, basic compliance requirements are rising, and commercial pressure is increasing. The organisations that wait for the market to dictate their operating performance will spend the next cycle trying to recover revenue their competitors are already capturing.
Scoreboard gives you the commercial infrastructure to act first.
Governments, Private Equity, Sovereign Wealth, and family offices are deploying capital at scale into sport — they all search for governance infrastructure to underwrite their commitments as the norm. Sport singularly lacks this framework — until now.
Scoreboard delivers the instrument that unlocks the access code to $50Bn of waiting capital.
The Scoreboard Social Impact Rating™ functions as management operating infrastructure, not a reporting overlay. Designed for management teams, sponsors, regulators, and capital allocators.
“The capital rotating out of vice is severely impacting the sports ecosystem, however it’s a small fraction of the capital committed to ESG and social impact. Scoreboard is the infrastructure that enables sport to deliver credible pathways to capture this capital.”
Map existing social investment across all six impact modules. Identify the gap between current value and commercial potential.
Independent scoring via ImpactOS. Scoring Independence Covenant — no commercial pressure on the SIR™ score.
Convert the verified score into structured commercial inventory. Sponsor briefs, investor packs, and ESG-linked deal architecture.
Continuous benchmarking, live dashboards, and regulatory reporting.
A Social Impact Rating™ score converts subjective impact activity into structured commercial inventory — a product a sponsor, city, or institution can actually buy against.
That structured inventory opens ESG budgets, government sustainability programmes, and impact-linked financing entirely inaccessible through traditional sponsorship channels.
The SIR™ Sprint produces your baseline across all six modules in 90 minutes. Know the commercial value of your existing social investment before you enter a single negotiation.
Scoreboard identifies the commercial gap and money being left on the table — it then converts your SIR™ score into sponsor-ready briefs, ESG-aligned partnership structures, and investor-grade impact narratives. Impact is converted into commercial inventory.
Live dashboards, AI-assisted compliance, regulation reporting, and transparent stakeholder communication — your full sustainability function at a fraction of the cost.
Governing bodies, national governments, and supranational regulators have already embedded verifiable social impact reporting into sport. These are not future risks — they are current legal and licensing obligations.
The UAE is establishing its own mandatory compliance framework directly impacting sports organisations operating in the GCC. F1, cricket leagues, football tournaments, and major events in the UAE now face mandatory reporting obligations. Scoreboard is the bridge between Western institutional capital demanding ESG compliance and GCC sports investments facing domestic regulatory requirements. You’re not importing foreign standards — you’re providing the infrastructure to meet local legal obligations.
Mandates all 55 associations to implement sustainability officers and submit annual reports. Non-compliance affects Champions League and Europa League participation eligibility.
Covers major European sports organisations including clubs with €50M+ revenue. Requires double materiality assessments. Creates legal liability for sports executives who fail to implement adequate reporting systems.
Legal liability at executive level changes the risk calculus entirely. This is no longer a sustainability team conversation — it is a board-level governance obligation. Scoreboard is the infrastructure that makes compliance demonstrable and defensible.
Recipients must demonstrate measurable outcomes in health, education, and social cohesion. Sport England now requires Theory of Change frameworks and data collection infrastructure for all grants over £100,000.
Public funding is now explicitly conditional on verified social outcomes measurement. Scoreboard is the infrastructure that makes organisations eligible for this capital — and able to report credibly once they receive it.
Governance failures led to government suspension of €30M in public funding. UEFA investigation threatened automatic World Cup qualification. Estimated €50M+ in commercial partnership value lost.
The RFEF case is the clearest demonstration that governance failure is not a reputational risk — it is a direct, measurable commercial and regulatory loss. Scoreboard’s independent scoring provides the institutional audit trail that prevents this category of exposure.
Scoreboard invests capital into our partners’ sports assets through its performance guarantee. It provides the infrastructure that makes those assets investable, comparable, and commercially scalable — and we guarantee results.
Scoreboard embeds a day-to-day operating system that enhances performance across every stakeholder in the sports ecosystem.
“Scoreboard transforms social impact from an unpriced externality into a measurable, benchmarked, and monetisable asset class for global sport.”
Tell us who you are and we’ll open the right conversation — whether that’s a SIR™ Sprint for your organisation, or an investor brief for your capital deployment.
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1.5 Degrees Sport LLC
Meydan Grandstand, 6th Floor
Meydan Road, Nad Al Sheba
Dubai, U.A.E
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Eligibility-linked compliance creates the first hard commercial penalty for unverified social impact governance. Scoreboard’s SIR™ provides the infrastructure to meet UEFA’s mandate without building a bespoke reporting department.