SOCIAL IMPACT MONEYBALL
Sport's most undervalued asset is the good it already does.
Scoreboard combines corporate capital intelligence with sport-specific impact measurement, verification and commercial valuation. We turn under-monetised sporting and community activity into measurable commercial assets, matched to identifiable corporate demand.
We open up new budgets.
Played. Operated. Commercialised.
Experience from inside professional sport
Sport's second economy
The first monetised attention. The second monetises outcomes.
Scoreboard Intelligence Platform
Corporate capital and sport impact intelligence
THE OPPORTUNITY
The money is moving. Sport can't yet prove its results.
The pool is bigger than sponsorship. Corporate social-impact budgets and purpose-led brand spend dwarf what sport sells today. Almost none of it reaches sport.
Vice sponsorship is leaving. Gambling and fossil-fuel money is exiting sport, and the gap needs filling.
Regulation is arriving. UAE Climate Law, CSRD and UEFA licensing make impact reporting a requirement, not a choice.
Buyers want proof. Brands paying for impact need verified outcomes, not a logo on a shirt.
4×
The social value European grassroots football creates (€39.4bn) versus all the sponsorship and commercial income of Europe's top clubs (€9.7bn).
Sources: UEFA Grassroots SROI (2020); UEFA European Club Finance and Investment Landscape (2025)
HOW WE CREATE VALUE
Design. Build. Monetise.
Moneyball found value the market couldn't see. We do the same with the community, health, education and environmental work sport already pays for, then turn it into assets brands want to buy.
01
Design
We find the impact a property already delivers and design new partnership categories around it, across People, Planet, Partners and Process. It starts with a 90-minute Sprint.
02
Build
We turn programmes into rights a brand can own: packaged, priced and independently verified, with a results pack the buyer can report on.
03
Monetise
The Scoreboard Commercial Agent matches each asset to the brand, CSR and community budgets most likely to buy it, and hands your partnership team a qualified pipeline. That's new revenue that doesn't cannibalise existing sponsors.
HUMAN EXPERTISE × PROPRIETARY AI
Deep human expertise, amplified by proprietary AI.
Our AI platform does the heavy lifting on data, buyers and pricing. Our people bring the judgement no model has: decades inside rights holders, brands and deals.
Scoreboard Commercial Agent
It works alongside your existing partnership sales team: it identifies buyers, sizes their budgets and prices each right against market rates, so your team spends its time closing.
SIR™ Terminal
A plug-and-play interface for your whole organisation that lifts commercial performance and saves the cost of non-revenue hires and agencies.
Scoreboard Intelligence Platform
Corporate capital intelligence and market benchmarks, so every right we build is matched to a real buyer and priced on evidence.
Independent verification
Outcomes are scored by Isomerra under our Scoring Independence Covenant, so buyers can trust what they report.
WHO IT'S FOR
New assets. New revenue. New value.
Rights holders
New partner categories from work you already fund. A revenue share on every deal, and your activation costs don't go up.
Book a SIR™ Sprint →Brands
Buy outcomes you can report. Every partnership comes with a verified results pack your sustainability and CSR teams can sign off.
Talk to us →Investors and owners
A new rights class with its own revenue line, and a valuation story to match. Portfolio-wide SIR™ Terminals give multi-club owners one view of the value created.
Request the investor briefing →EXPERIENCE
We've played it, run it and sold it.
Professional sport, sports rights holders and the commercial rights themselves. We know how a rights holder works because we've been inside one.
Sean Morris
Founder and CEO
Former professional cricketer with extensive rights-holder experience across cricket, football, golf and the Gulf. Led the Professional Cricketers' Association and Rajasthan Royals (IPL), worked with multiple international stakeholders, wrote cricket's first multi-club commercial investment model, and launched Desert Vipers' first climate partnership.
LinkedIn →WHERE WE'VE WORKED
Professional Cricketers' Association
CEO
Rajasthan Royals
CEO
Desert Vipers
First climate partner
Sport Impact Summit
Co-founder
SIR™ INTELLIGENCE
The quarterly read on capital moving into sport's social impact.
Deals, ratings and the budgets behind them, from the Scoreboard Intelligence Platform. For owners, investors and partnership leads.
Design. Build. Monetise.
Start with a 90-minute SIR™ Sprint, or ask for the investor briefing.
Dubai · Meydan Grandstand
London
hello@myscoreboard.ai